Chimera Worth Trillions

Gallup issued a report Monday showing that a decisive majority of Americans-62 percent- say that social media has no influence on their purchasing decisions. A meager 5 percent said that social media had a great deal of influence on their purchasing decisions. This comes on the heels of another study showing that brand engagement has been plummeting on Facebook over the last year, and that the company is debating charging people to promote their content . ----- Social media and synergy value yet again proven ephemeral.