Tuesday, November 20, 2012

FaceBook is Your Friend



Remember When Facebook Wanted Your Phone Number? It's Using It To Sell Ads


Earlier this year, Facebook began asking every user for a phone number for "security" purposes. Here's what Facebook says about that:
Those numbers, it turns out, are NOT being sold to advertisers.*
Rather, Facebook also collects users' phone numbers when they are entered in other parts of  a users' account information. Those numbers are then made available to advertisers as part of its newCustom Audience targeting product. "Audiences can be defined by either user email address, Facebook UIDs, or user phone numbers," the product states.

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Caveat empire.  

5 comments:

TJandTheBear said...

With friends like that...

w said...

At least they would not scan photos and try to identify who is in them with facial recognition software. That would be creepy.

Thomas Stone said...

I have had a lot of pressure to join Facebook. Some has been from friends and a lot has come from fellow Relitters and salespeople. I must have recieved at least 50 ads telling me how to use Facebook to drive my business. Direct to my email, via the local broker's association and from management where I used to work. Mostly these were seminars, and the charge was around $200.It's supposed to "Personalize your brand". Sweet Jesus.

Rob Dawg said...

Wait until some slick agent wants your commission because his FB analytics show the buyer visited his page to learn about the property.

Thomas Stone said...

Dawg, I'm sure that will happen at some point. RE has its share of shits.